“But Mira, you can’t change The System”!

If I had a euro for every time someone told me that, I’d have made a fortune by now!

I’m convinced that the way our society defines “entrepreneurial success” is responsible for the greatest evils of our time, but I also believe that this can be fixed…. more easily than we are led to believe.

I may be a utopian, but I don’t intend to give up. So here’s why I believe it’s a simple case of « where there’s a will, there’s a way »

It’s « Success » that entrepreneurs strive for, not money.

Don’t get me wrong, this doesn’t mean that they don’t want to drive a Ferrari and spend their holidays on a yacht. Quite frankly, I’m of the opinion that they’re entitled to reap the rewards of their hard work and stress in whatever way they wish. The problem lies elsewhere…usually in a Swiss bank account! Once they’ve accumulated far more money than they need to maintain the quality of life they dream of…millions continue to be hoarded !

Our society defines entrepreneurial success by excessive accumulation of wealth, so we shouldn’t be surprised that entrepreneurs compete to be the biggest “squirrel”!

If the « social footprint » (positive impact) of their business truly became a criteria for the definition of their success and a condition to retain their customers, some of those millions would be reinvested more usefully. We have influence … we can effect change.

The actions of a few will inspire others – The butterfly effect 

The concept of « The System » pushes us to underestimate the impact we, as individuals or communities, can have. Being confronted by powerful giants is not a good reason to give up.

An idea or project may be the size of a grain of sand compared to the System that it opposes, but it can raise awareness and inspire others. We have influence … we can effect change.

Why don’t we educate our entrepreneurs in the same way that we educate our children?

Most children don’t naturally share their toys with their friends.

We teach them to share and, even if at first they feel like they’re drawing the short straw, very quickly they experience the benefits : social bonding, positive recognition from their peers, reciprocity.

“Riches” so much more fulfilling than the original toy. If business schools influenced our future corporate leaders in this way, the business world would be a very different place.

Whilst it’s difficult to influence established entrepreneurs, we could instill these values into budding entrepreneurs to change the dynamic and create a new generation of more accountable and ethical leaders. We have influence … we can effect change.

How do you contribute to creating the world you want for your children? However big or small, we would love to hear the steps you’ve taken to be the change you want to see !